Challenge: Foundation wanted a big idea to help solicit corporate sponsors.
Idea: Serve up an opportunity to be behind the life-changing joy.
Role: Concept + pitch script
Result: Became the organizations go-to set up.
Challenge: Elevate the professional sports fan experience.
Pieces: Proposals, events, banners, newsletters, more.
Role: Project leadership, concepts, copy, design, more.
Results: 4 year exclusive NHL contract, NFL, NHL & MLS team associations, more.
Assignment: TV network wanted to learn more about 18-27 year olds.
Process: Sit, talk and get to know the goals, habits and mind-set of this key demographic.
Role: Research, interview, report.
Result: Honest and spirited conversations.
Opportunity: Asian Casting Director hopes to better promote diversity in Hollywood.
Created: Logo, Social media, Website, more.
Role: Concept, strategy, headlines, design, more.
Result: Casting Society of America's go-to voice for diversity related media inquiries.
Challenge: Company preparing to go public was looking to raise their profile with investors and "launch strong."
Idea: Late-night CEO live Online chat forum where potential investors could meet the boss, learn more about the company and get direct answers before the start of the trading day.
Role: Concept, client prep.
Results: Launched strong.