BEEN THERE DONE THAT

Background & Experience

As a Creative Director, Brand Strategist and Copywriter, I have lead project groups for traditional, digital and social medias targeting young, old, male, female, White, Asian, Latin and cannabis communities. The multitude of these experiences, along with my understanding of evolving technologies and trends allows me to quickly digest new situations and come up with fresh, doable solutions that elevate and differentiate. I look forward to adding these skills and my positive energy to future roles.

The Marketing Dept.

Brand Strategist | Creative Director | Copywriter

Consultant for start-ups, film projects, individual, small and large Brands seeking fresh ideas thru execution. New business pitches. Brand identities. Executive communications. Fresh, unique Online executions. Social media: strategy through execution. Digital, print, live, outdoor, TV, radio, more.

Achievements:
• Create and establish digital frameworks for client presentation, content mining, partnerships, merchandising, E-commerce and more.
• Helped define a new professional sport’s fan experience for the NFL, NHL, FIFA, MLS and NCAA. From initial outreach, to tickets and travel delivery, on-site hospitality, event planning and customer follow up. Increased new customer acquisitions and repeat customers year over year four seasons running.
• Lookbooks and decks for a wide range of film and entertainment projects to help sell filmmaker’s concepts, visions and plans to investors, actors and agents.
• Incentive packages and new revenue stream experiments for large medical facilities and small practices. Innovative digital legal reference library helped create new referring partnerships.
• B2B Outreach and retention programs serving the automotive aftermarket, financial planning, corporate sponsorships spaces. (Clients included: USAutoTrak, BMW, adaride, MovieBooty, Highland Capital, more.)
• Author, design, architect and oversee Brand voices, faces and personalities for consumer facing Brands. Identify user archetypes to guide social media campaigns.
• Micro, personal and start up business Brand identities and full communication platforms from scratch.

Quidnunc

Brand Strategist

Part of 9-person, 3-country, 5-city think-tank for leading British Web Developer focused on the evolution of the digital landscape.

Achievements:
• Collaborated with academics, theorists, technologists, VCs and TED-types. Led team of product marketers, creative directors, front-end developers and publicists to explore and initiate new avenues of opportunity.
• Created new business pitches, executive speeches and innovative business plans. Articulated research findings for executives and investors. Initiated avenues to monetize partnerships.
• Authored white papers on digital behaviors and evolving technologies.
• Brought clients into the digital age: MLB, Roller Derby Association, Pac Bell, PG&E, MasterCard, Asia Online, IDG (Books for Dummies), Cargill, Gordon Biersch, Discover Brokerage and CBS Marketwatch, Charitable organizations: Wheelchairs for the World, San Francisco Conversation Corps.
• Authored programs to teach executives best 2.0 digital strategy thinking practices.

69a

Gallerist

Built and managed innovative event space. Directed concept thru execution for fashion shows, modern dance, shoot your own music videos, First Thursdays, holiday stores, salons, performance art, film screenings and more. Developed and maintained key relationships with local media and art communities.

Achievement:
• Space became well known for unique and memorable entertainment.

J. Walter Thompson

Copywriter

Wrote and produced TV, radio and print for White Castle Hamburgers, Key Bank, Bosch, Goodyear, Chrysler, Rockwell Technologies Delta Dental, Monroe, Sherwin-Williams, Detroit Translation Bureau, Belle Tire, Roney & Co., Thorn Apple Valley, 1-800- Lawyers, Royal International Travel and more.

Achievements:
• Numerous industry awards for creativity and effectiveness: One Show, Clio, Addys, Caddys, Effies, more.
• Contributed to White Castle sales increases 14 months running.

Kurtzman Slavin Linda

Account Executive

Marketing initiatives for Habitat Corporate Suites, Peiser- Weinstein Funeral Homes, Charley & Pasqualies restaurant group and more.

Achievements:
• Cultivated and maintained client relationships.

Leo Burnett

Media Buyer Planner

Coordinated Media initiatives for multi-national clients including United Airlines, McDonalds, First Brands, Starkist and Black & Decker and more.

Achievements:
• Spot buys consistently delivered projected performance numbers.

Education: Bachelor of Arts: Marketing, Michigan State University.
Certification: Hubspot, Inbound Marketing Certification, Online.

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