• Create and establish digital frameworks for client presentation, content mining, partnerships, merchandising, E-commerce and more.
• Helped define a new professional sport’s fan experience for the NFL, NHL, FIFA, MLS and NCAA. From initial outreach, to tickets and travel delivery, on-site hospitality, event planning and customer follow up. Increased new customer acquisitions and repeat customers year over year four seasons running.
• Look books and decks for a wide range of film and entertainment projects to help sell filmmaker’s concepts, visions and plans to investors, actors and agents.
• Incentive packages and new revenue stream experiments for large medical facilities and small practices. Innovative digital legal reference library helped create new referring partnerships.
• B2B Outreach and retention programs serving the automotive aftermarket, financial planning, corporate sponsorships spaces. (Clients included: USAutoTrak, BMW, adaride, MovieBooty, Highland Capital, more.)
• Author, design, architect and oversee Brand voices, faces and personalities for consumer facing Brands. Identify user archetypes to guide social media campaigns.
• Micro, personal and start up business Brand identities and full communication platforms from scratch.
• Cultivated and maintained client relationships.
Education: Bachelor of Arts, Marketing, Michigan State University, Lansing, MI.
Certification: Hubspot , Inbound Marketing Certification, Online.