STEVE WALDMAN

Always ready for a challenge

As a Marketing Creative Director, Brand Strategist, Writer, Designer –

Seeing The Light

Challenge: Start-up approaching large Ministry about funding solar efforts in Africa.
Idea: Graphic Powerpoint presentation
Role: Script + graphics
Result: Opened relationship / ongoing.


Polish To Shine

Challenge: Punch-up the Vision Statement for a large corporate IT group.
Original: Focus on consumer journey and align technology strategies to execute the brand’s  objectives. Provide sustainable processes and technology leadership to enable levers of growth, competitive edge and innovation.
Role: Writer
Final
: Impress at every touchpoint of the consumer journey by aligning technical strategies and brand business objectives with proven customer needs. Promote growth, competitive edge and innovation by providing sustainable processes and latest technologies.


Socially Speaking

Challenge: Awareness for Asians in Entertainment.
Outlet: Social Media
Role: Copy and graphics.
Result: Establishing a credible voice for diversity.


Spark Up The Slurpee

Challenge: Re-invigorate the Slurpee brand.
Ideas: Presented range of new flavors, uses and partnerships.
Role: Concepts.
Highlight: Slurpee energy drink concept was chosen to move forward.


Canna-Magic

Challenge: To elevate and differentiate products and companies within the constantly evolving cannabis landscape.
Experiences: Wide variety of canna-involvements, canna-connections and canna-interactions.
Role: Strategy, creative direction, ideas, copy, graphics, relationships, more.
Result: "Steve constantly came up with new ideas and thoughts as though we were in a constantly evolving landscape. Which, in fact, we were!"


Turning Red Black

Assignment: Brochure to help attract new students.
Excerpt: The Hollywood Schoolhouse is an oasis of quality learning, neatly tucked in the middle of Hollywood. Over the years, we’ve expanded beyond just the little red schoolhouse and added a number of modern facilities to help enrich the student’s educational experience.
Role: Copy.
Results: Increase in parental queries.


Gas Station Hook Up

Challenge: Start up to help independent auto shops become more technically savvy.
Solutions: Customizable Ad kit of presentations, B2B Sales Web site, descriptive one-sheet, customer sign-up pads, trade-show banner, B2C / shop-to-customer customizable Web site template, huge library of email coupons and informative in-shop customer posters.
Role: Strategy, creative direction, copy, graphics, more.
Result: Sold to investor.


Demonizing The Demon Kings

Challenge: Americanization and translation of a French interpretation of a much-beloved ancient Chinese tale.
Assignment: Film script polish
Role: Co-writer.
Result: AFI distributor called it his favorite film of the week.


Humanufacturing

Challenge: Secure a next round of funding for an interactive, artificially intelligent astrology Avatar that will live on all your digital devices.
Task 1: Name – Izatso (Pronounced 'is that so.)  
Task 2: Dialogues – Fill Izatso's head with enough interesting reparté to encourage User interaction. Created a large conversation database of prompts and natural responses to accompany her wide range of looks and actions.
Role: Naming, writer, more.
Result: A next round of funding.


Ghost For The Machine

Challenge: Find a large charitable organization to partner with a new children's edutainment property built around second chances.
Idea: Smile Triain is an organization that helps children in developing countries suffering from untreated cleft palates.
Role: Idea, writer, liaison, more.
Result: Smile Train became Mulligan's Official Charity.


Describing The Scene

Challenge: Web site User Personas
Assignment: Who visits and why.
Roles: Strategy, writer, graphics, layout.
Use: Info doc for potential partners.


Needling The Point


Challenge: Unique gift ideas.
Idea: Needlepoint with a twist.
Role: Copy and design.
Results: Happy campers.

For friend's new hipster barber shop called The Cut.

Code joke for Developer pal who closed his business.

For boxer buddy & big personality wife's new twins.

For Ad scribe mentor who taught me to be blunt.