Confidential Client

Challenge: Punch-up the Vision Statement for a large corporate IT group.
Role: Writer
Original: Focus on consumer journey and align technology strategies to execute the brand’s objectives. Provide sustainable processes and technology leadership to enable levers of growth, competitive edge and innovation.
Final: See below.

Impress at every touchpoint of the consumer journey by aligning technical strategies and brand business objectives with proven customer needs. Promote growth, competitive edge and innovation by providing sustainable processes and latest technologies.