Educationally:
Mulligan’s parent-inspired curriculum introduces 3-5 year olds to the elusive concept of empathy. It was developed in partnership with Dorothy Singer, Co-Director of the Yale Family Television Research and Consultation Center.
Topical:
Imagination and Reality come together as children learn the fun and practicality of re-use and a green lifestyle from the earliest stages of development.
Brand-wise:
Mulligan’s unreal blend of animate+ live-action TV, web, interactive games, products, merchandise and charitable pursuits will help distinguish it in the marketplace.
Partnership:
Smile Train is a nonprofit organization and charity providing corrective surgery for children with cleft lips and palates.