GAME CHANGERS

Championship Parties

True story: Jeremy Williams had his championship comeback fight called off at the last minute over a variety of venue and purse disagreements. The sanctioning body then gave his camp a time limit to make a new, approvable title fight happen. To reorganize and pull things off in the small amount of time was a long shot. Something fantastical had to happen fast.
Searching for a unique angle: It was determined that as long as all the official fight criteria were met, the bout didn't necessarily have to take place in a public arena or stadium. And it wasn't necessary for individuals to pay $s per ticket. If someone wanted to cover the whole thing, they could theoretically host the event in their back yard and pay the purse themselves.
Timing-wise: It was Hollywood at holiday time. Thought was to create something exciting & memorable for big-shot actors, agents or visiting royalty to serve up at their over the top parties.
Making it happen: Had access to the top-tier fighters and boxing insiders who could get all the licenses and title accreditations necessary.
The idea

KNOCK YOUR GUESTS OUT AT YOUR NEXT HOLIDAY PARTY

HOST YOUR OWN CHAMPIONSHIP FIGHT

From ridiculous to real: To help make people believe this was really a thing, felt the Championship Parties concept needed some sort of official endorsement.
An extra degree of weird: Owned the Website NicholsonEntertainment.com and occasionally used the email JACQUES for random digital outreaches.

Nicholson Entertainment
We don't know Jack

Jacque'd it like it's hot: Hit the Send button on my promotional thoughts about 1am with the hope they'd check it out because the Subject Line: 'Championship Parties' coming from Jacques@NicholsonEntertainment might seem oddly interesting. As luck would have it, Thrillist had just started a series called Skeptical Investigational intended to expose Online fakery.
Early the next morning: Danced the dance (💯 as Jacques) for an in-depth phone call to discuss the 'real-ness' of Championship Parties with the Thrillist investigative reporter.
The real deal: Next day, Thrillist published their report (below) and deemed Championship Parties credible.
After the bell: Jeremy Williams is crowned the WBU Heavyweight Champion.
Championship Parties
Eating with a beating